Similarly, the liberal humanists who controlled the Cambridge History of Science Committee after 1945 emphasized that their contribution lay in the special expertise they, as trained historians, brought to the venture. This process of emancipation was accompanied by a historiographical departure from previous, ‘scientistic’ practices, a transformation often attributed to influences from sociology, philosophy and history. Traditionally the domain of scientists, the history of science became an independent field of inquiry only in the twentieth century and mostly after the Second World War. This report uses a mix of qualitative and quantitative data to explore: how the model can contribute to the wider field of policy and practice in public engagement in science how it can be operationalised to evaluate the BSA’s ongoing work and to shape their future work and how the BSA’s current work relates to their audience model. Through this model, they have translated their mission into the task of creating transition opportunities between these zones towards increased interest and engagement with science. The Experts are professionals who produce or curate scientific knowledge. The Engaged are enthusiastic about science and actively seek out information and events. The Interested are potentially open to science but make no particular efforts to engage. The associated audience model divides people into four ‘zones’, based on their behaviours and self-identity in relation to science: The Uninterested see science as not for them. The British Science Association (BSA) have refocused their work by developing an audience model as part of a renewed vision ‘of a world where science is at the heart of society and culture’ and mission ‘to support, grow and diversify the community of people interested and involved in science’.
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